Confused about what to sell as an affiliate? Worried your affiliate marketing strategies will fail? Top affiliates sell what people are already buying. Here’s how to find a hot niche and winning product.
Two Steps to Selecting a Hot Niche
Go to ClickBank and choose one of the nine categories. Whichever one strikes your fancy works fine as you’ll find gold in all of them. Leave the keyword field empty and browse through the products using Sort by: Popularity. This will reveal which niches and products sell well.
1) Test interest level.
Look at the last item in the line under each product listed–grav. A big number after grav shows the niche has ready buyers. If you chose the computing and internet category in ClickBank, you may see a registry cleaner in the top spot and with a high grav number.
Test this with the Google keyword tool (KeywordToolExternal) where you search for a general term for the niche. Search for registry cleaners in the keyword tool. A monthly search volume of 5000 is good, more is great. Still looking good, right?
2) Test competition level.
First, look for at least three competing products in ClickBank. There are more than three registry cleaners.
Second, with your browser do a Google search for “registry cleaner” and see how many Google Ads appear on the right. Five or six ads indicate that affiliates make money from their ads. When I checked there were eight ads. You’re ready to find which product to pick.
Three Steps to Selecting a Winning Product
1) Look for healthy ClickBank statistics. See the line of symbols/numbers in the ClickBank search results you got before? Here’s what those notations mean to you.
- $/sale — average amount earned per affiliate per sale, a number that can be driven down by refunds and chargebacks. If the number is less than the next number (we’ll get to that in a minute), it’s a signal that customers demand refunds. Not so good.
- Total $/sale — Go for a minimum of $20 to profit from your affiliate marketing efforts.
- %/sale — average percentage commission earned per affiliate per sale. You want at least 50%.
- %refrd — fraction of product owner’s total sales that are referred by affiliates. You want to see 70-90% as that suggests lots of affiliates make a generous commission on this product.
- grav: numerals — an estimate of the number of affiliates with at least one sale in the last 30 days. Look for a product with 50-100 which indicates affiliates do sell it, but not too many, so there’s room for you at the table.
When you find a product that has all the right numbers, and you will, go on to step two. ErrorFix and RegDefense numbers look good.
2) Look for a professional sales page.
A good sales page is crucial to your success. Visit the sales page, read it and see if it motivates YOU to buy. Some great products have lousy sales pages that turn off customers. Pass up a bad sales page. If you like the sales page, go on to step three. Luckily, most are good. ErrorFix and RegDefense sales pages look good.
3) Check for ready affiliate marketing tools.
Go to the product web site and check out the affiliates section. You don’t want to rely entirely on your own devices and have to invent enticements. More and more smart product owners supply you with a wide array of tools like PPC keywords, ad copy, email ad copy, banners and support. Both ErrorFix and RegDefense offer lots of tools–everything but sample articles.
So these two products pass all the tests. With these new affiliate marketing strategies on how to find a hot niche and select a winning product people already buy, you can finally succeed as an affiliate.