Affiliate Marketing Strategies and Where to Find Them

Experienced marketers will honestly tell you that the best strategies are learned from experience but when one is impatient for their success, the internet is where they need to go. Get on the best search engine you can think of and search for affiliate marketing strategies information. There are many informational outlets such as forums, blogs and directories that can help you find what you are looking for. Other places are known to offer affiliate marketing strategies for a small fee but it is usually worth it because they know what they are doing and are willing to help you out too.

One could research each and every day, for hours at a time and still need to keep researching. This is because affiliate marketing is only a successful venture when you have the drive that is needed for success. Another element that is vital to the success of an affiliate marketer is also part of the many affiliate marketing strategies and that is the usage of scripts. Scripts are small programs that often make a big impact in a positive, revenue generating way. They are also great to help manage and analyze your affiliate activities.

Some scripts can manage your affiliate links in a single area and that same script can allow you to enter all of the product’s information and it will produce a unique link that is connected to your affiliate account. Other scripts work great as affiliate marketing strategies because they help to generate the right types of keywords and relevant ads while rotating them as well. Scripts and other software designed for affiliate marketing businesses are a necessity in the affiliate earnings industry and any professional will agree.

Finding a directory that offers plenty of affiliate marketing strategies in one area, hopefully in a form that is useful and easy to navigate, can also help but it is more for getting advice from others and their tips and hints. Fortunately, this industry strives on tips, hints and leads to find the right audience for their affiliate marketing strategies and links to be displayed to. In fact, all it really takes to be successful at working from home by earning affiliate-based revenue is to be smart and apply strategies. Well thought out plans and making sure that all of those actions follow the rules of the search engines that essentially run the internet are a plus.

It would be wrong for someone to believe the majority of customers that claim they can be working from home doing little to nothing at all because it simply isn’t true. There are plenty of things to research and to learn about and if you truly want to be successful, you will devote several weeks to fully researching. Also, it would be wise to use many affiliate marketing strategies and take your time getting to know the world of affiliate earnings. This way, you will be sure within your mind, and your wallet, that this venture will be nothing but profitable.

The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.

More Affiliate Marketing Strategies

When choosing the marketing strategy for your product, company etc… You must take 2 things into consideration. You must first make sure that the strategy fits with your needs. Affiliate marketing strategies highly depend on the business its self; the objectives of the business, and the perspective of these objectives.

If, perhaps, your company is selling products and you want to expand the sales of these products, using affiliate marketing can really help. You can have other websites sell the products for you. An example of these websites is Amazon, Amazon sells the products and in return they take a commission on every product they sell. Amazon is a website with great traffic, giving your product good exposure.

It is important to have a clear criterion on which you pick your affiliate marketers. Further, you need to make sure that your commission structure is attractive enough and encourages hard work. There should also be a good strategy for detecting scams; this is important to avoid losing money.

The branding and polices that you have are very important to know well. For example, you need to figure out if you will pay the marketer on click per client or perhaps is it going to be pay-per-click on your banners. What kind of branding are you looking for? Make sure that those providers or advertisers which you accept follow this criterion.

Now, your focus can be on improving your search engine ranking and having your PPC campaign. You could also be working on a high quality website, where the content is impeccable. If your focus is one of these, then there is one thing that you need to do. You need to research and research well the hot niche keywords. This will enable you to bring traffic to your site. To find these hot niche keywords, you need to go through some extensive research. This may be tedious, but it will give you a cutting edge.

The content creation is a vital point to have an effective affiliate marketing strategy. In order to have effective content you need to be constantly researching nice key words. You need to research them well.

The affiliate programs and products that are presented on your site should reflect and be up for the boosting of the revenue and the selling of the products. These strategies, when effective enough, can really boost those profits.

Another new strategy that really works in affiliate marketing is the new mobile marketing trend. It’s a new technique that targets smart phones users. Here, you can use WAP connection, SMS, MMS and even SEO to get your valuable traffic.